
The Great Search Engine Wars: Comparing Lycos with Google and Bing
Lycos was once a dot‑com superstar - this essay compares its early strategies with Google and Bing and argues what Lycos should have done to survive and thrive.

Lycos was once a dot‑com superstar - this essay compares its early strategies with Google and Bing and argues what Lycos should have done to survive and thrive.

Ask Jeeves felt like asking a polite butler for answers - not typing keywords at a machine. This piece explores the product choices, branding, and cultural resonance that made Ask Jeeves an oddball success in the late 90s and early 2000s, and what designers can learn from its brief reign.

Ask Jeeves began as a charming experiment in natural-language search - a valet who answered questions. It rose quickly, suffered the consequences of misplaced bets, and disappeared into a rebrand. Its story offers sharp lessons about focus, product-market fit, algorithmic rigor, and the human side of search that modern engines still overlook.