Tag: digital strategy

Lycos was once a dot‑com superstar - this essay compares its early strategies with Google and Bing and argues what Lycos should have done to survive and thrive.

A comparative look at how two search outfits-Infoseek, the hopeful 1990s portal, and Google, the academic upstart-chose radically different paths. One chased advertising and portals; the other optimized relevance, scale, and a new ad model. The result: very different destinies and lessons for building enduring technology.