
The Great Search Engine Wars: Comparing Lycos with Google and Bing
Lycos was once a dot‑com superstar - this essay compares its early strategies with Google and Bing and argues what Lycos should have done to survive and thrive.

Lycos was once a dot‑com superstar - this essay compares its early strategies with Google and Bing and argues what Lycos should have done to survive and thrive.

A nostalgic walk through Lycos's cluttered, colorful homepage that asks a surprising question: what of the 90s web should we preserve, and what should we leave in the era of dial‑up? This post teases out practical UX lessons from an era that thought animated GIFs were a legitimate branding strategy.

Lycos went from Carnegie Mellon research project to dot‑com poster child and then to a cautionary relic. This article traces the arc of Lycos’s rise and fall and draws hard lessons every digital startup should heed.