Tag: Memphis Group

Retro-futurism is more than nostalgia dressed in chrome. From Googie coffee shops and Capsule towers to Courrèges miniskirts and vaporwave graphics, the past’s visions of tomorrow are shaping contemporary architecture, fashion and digital art-sometimes in ironic riffs, sometimes as serious design language.

From neon gradients and geometric motifs to vaporwave and synthwave visuals, 80s aesthetics are back - powering campaigns, product design, and cultural movements. This post traces the revival, explains why brands are embracing neon, shows real-world examples, and gives practical guidance for using the trend thoughtfully.