The AOL Brand Revival: Can Retro Marketing Work Today?
AOL’s logo still sparks a reaction: affection, eye-rolls, a memory of CDs spilling out of magazines. This article evaluates whether nostalgia - and a well-timed merch drop - can turn those feelings into revenue. We examine audience readiness, product ideas, distribution tactics, risks, and measurable tests a modern marketer should run before betting on a full-blown revival.